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Minneapolis Artist Brian Geihl

HIDDEN BEACH IPA

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612BREW
HIDDEN BEACH IPA

Hidden Beach IPA is a delicious beer brewed by 612Brew in Northeast Minneapolis. The brewery commissioned me to build a brand around this fan favorite. They wanted a bright, bold and cheerful design - similar to the beer itself. The design combines a subtle Minneapolis skyline at the top that fades down into waves on a water and a rocky shoreline. Additional design items included a tap handle, can coozies and sunglasses.

 
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