Ever heard of a Crowler? Yeah, they’re pretty cool. These 32 oz. cans can be bought only at the 612Brew tap room. Why? Because the Crowler’s flexibility allows the brewery to stock a wide variety of specialty beers. Think growler, but with a smaller, more portable vessel. Plus, beer will last longer in the can compared to a growler.
The design focus on the crowler was to celebrate the location of 612Brew on Central Ave and Broadway in NE MPLS. The green map offers a subtle texture in the background. Plus, the label is printed on a super cool metallic paper. Offering extra dimension and sparkle. The label on the left of the can allows the brewer to write the name and details on the can.