India Pale Ale
In early 2018, 612Brew decided to launch a new flagship IPA to their regular line of beers. I was thrilled to get the opportunity to design the brand for this. The beer is bright, fresh and hoppy - something we wanted to portray in the can design. Bright green hopes grow across the can with a slight spray paint / grunge texture. The bright orange IPA pops off the can, making the type of beer easy for the consumers to see. This tasty beer can be found year round in local liquor stores, restaurants and on tap at 612Brew.